Personal branding community for people who want to quit their 9–5
The read
There is no customer, no problem, and no offer. “Quit your job” is a mood. Communities like this already exist in every feed, usually for free. People will join and not pay, or pay once and disappear. We would tell you not to build this.
What would have to change
The factors pulling the score down most, weighted by how much they count.
Will they pay for it? 2/10
Sell to people who already pay someone to fix this, and name the price.
Do people want this? 4/10
Aim at a group that is already searching for help, not one you would have to convince.
How badly do they need it? 2/10
Find the version of the problem that costs someone money or sleep this month.
Ten factors
Heaviest first. Each is scored 1–10.
- Do people want this? · 15% of the score4 out of 10
What a 4 means: Few people are looking for this yet.
- Will they pay for it? · 12% of the score2 out of 10
What a 2 means: People expect this for free, or cheap.
- Is it a fit for you? · 12% of the score4 out of 10
What a 4 means: Asks for skills you would have to build first.
- How badly do they need it? · 10% of the score2 out of 10
What a 2 means: People can ignore this problem for a long time.
- Is there room for you? · 10% of the score2 out of 10
What a 2 means: Crowded. Most buyers already have an option.
- Can you stand out? · 10% of the score2 out of 10
What a 2 means: Hard to tell you apart from everyone else.
- Are there ways to make money from it? · 10% of the score3 out of 10
What a 3 means: Hard to see how this pays reliably.
- Can you start without a big investment? · 8% of the score7 out of 10
What a 7 means: Some setup or know-how before you start.
- How fast can you find out if it works? · 8% of the score6 out of 10
What a 6 means: A few weeks to get a real signal.
- Is it easy to talk about publicly? · 5% of the score5 out of 10
What a 5 means: You can talk about it, with some effort.
What to watch
- Nothing to watch. Do not spend a year making the course that sits behind the community.
A high score is not a promise. A low score is not an insult. Both are a read on whether the idea is worth your time.
What the $49 plan adds
The read above is free. The plan is the how.
- Who exactly to sell to, and what they care about
- What to charge, and how to package it
- What to say when you reach out
- Where to find your first customers
- Your first week, day by day
- Your first month, week by week
- What could go wrong, and how to handle it
- How to tell if it's actually working