Canva-to-print seasonal catalogs for Etsy sellers doing about $2k/month
The read
A printed catalog is a nice-to-have, not a leak. Etsy already is the storefront. You can make a pretty sample fast, which is why this scores on speed and not on need.
Ten factors
Heaviest first. Each is scored 1–10.
- Do people want this? · 15% of the score6 out of 10
What a 6 means: Some people look for this. Not a crowd.
- Will they pay for it? · 12% of the score5 out of 10
What a 5 means: Some will pay. Expect to prove it first.
- Is it a fit for you? · 12% of the score7 out of 10
What a 7 means: Partly your skills, partly things to learn.
- How badly do they need it? · 10% of the score4 out of 10
What a 4 means: People can ignore this problem for a long time.
- Is there room for you? · 10% of the score5 out of 10
What a 5 means: Others are here. You need a clear angle.
- Can you stand out? · 10% of the score4 out of 10
What a 4 means: Hard to tell you apart from everyone else.
- Are there ways to make money from it? · 10% of the score5 out of 10
What a 5 means: One clear way to earn. Fine, not flexible.
- Can you start without a big investment? · 8% of the score8 out of 10
What an 8 means: You can start with little money or setup.
- How fast can you find out if it works? · 8% of the score8 out of 10
What an 8 means: You can test this for real within days.
- Is it easy to talk about publicly? · 5% of the score8 out of 10
What an 8 means: Easy to attract people by sharing what you know.
What to watch
- They will ask for endless SKU tweaks. Cap revisions. If they will not prepay for 25 copies, do not start the file.
What’s holding it back
The factors pulling the score down most, weighted by how much they count.
Do people want this? 6/10
Aim at a group that is already searching for help, not one you would have to convince.
Will they pay for it? 5/10
Sell to people who already pay someone to fix this, and name the price.
How badly do they need it? 4/10
Find the version of the problem that costs someone money or sleep this month.
A high score is not a promise. A low score is not an insult. Both are a read on whether the idea is worth your time.
What the $49 plan adds
The read above is free. The plan is the how.
- Who exactly to sell to, and what they care about
- What to charge, and how to package it
- What to say when you reach out
- Where to find your first customers
- Your first week, day by day
- Your first month, week by week
- What could go wrong, and how to handle it
- How to tell if it's actually working
Now do it with your own idea.
Scoring is free and there’s no limit. The full plan ($49) is there if you decide your idea is worth pursuing.